Prioritizing true connections in a global industry 

Publisert 02.04.2025

To some, Seagarden’s approach to client relationships may seem excessive; arguing that scaling sustainable products requires a pace incompatible with maintaining deep, meaningful connections with clients. 

 

– While we embrace the digital tools available to us and acknowledge the environmental benefits of reducing travel, we still prioritize meeting our clients face to face, says Key Account Manager Inger Karin Damm. 

 

Damm is preparing for an upcoming trip to Mumbai to attend the Vitafoods exhibit in collaboration with a key U.S. distributor. She is fully aware of the time and costs associated with travel but emphasizes the intangible value it brings.  – Building lasting relationships that drive the industry forward requires a foundation of mutual understanding and trust, she explains. 

– The flexibility we’ve built into our products and services only matters if we truly understand our clients’ goals. Similarly, as we guide them through the challenges of getting their products market-ready, we want to assure them they are in good hands with people who genuinely care about their success. That level of confidence is hard to achieve without personal connections, she adds. 

 

Ambitious goals 

Seagarden is seeing a growing interest from businesses eager to explore the potential of marine collagen and other marine ingredients. Despite an increasingly packed schedule, Damm is determined to always find time to discuss the finer details with clients. 

– Every client’s dream is unique, she reflects, before adding: 

– Instead of focusing on how we want to sell, we rather listen to how our customers want to buy, ensuring the best service possible.

 

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