Inger Karin Damm – Key Account Manager for Private Labels
As the global interest for collagen has doubled the past few years, more and more companies wants to get in on the action. To many, Seagarden’s head of private label, Inger Karin Damm, is the door opener – Dýropnari, in old Norse – a common language many years ago, before Seagarden, when Norway was an important door opener for trade in the north.
– It’s all about flexibility, Damm summarizes.
She’s helped numerous companies launch their own collagen-based products in markets worldwide. Although not fluent in old norse, she finds the symbolism of the old norse gatekeeper strikingly fitting.
– I help companies build a product based on our collagen, navigate regulatory hurdles, and eventually launch. In that sense, I get to open the door for companies who want to take part in the growing collagen market, she says.
Flexibility to mitigate risk
Even though the collagen market, currently valued at 1.2 billion dollars, is expected to double in size within 2032, companies still want to mitigate risk when launching new collagen-based products. A responsible approach, in Damms opinion.
– The fact that companies want to enter new markets responsibly is a good sign. It’s better to launch small, measure the respons and iterate. That’s why we’re always flexible when it comes to lowering the threshold of getting started, she says.
And once the door is open and your product is on the shelves in front of people, either as collagen-infused functional foods, skin care products or dietary supplement, a world of possibilities awaits – just like it’s told in Norse mythology; crafted and refined in Norway, a long long time ago.